Ziften Technologies are based in Austin, Texas, and Charles Leaver is the CEO.
This video from the Commonwealth Club includes Steve Blank and he discusses how it is possible to develop a fantastic business step by step.
There is no doubt that Steve is an intelligent man and his funny bone is good. His business insights are extremely valued and there are numerous points that he made that I agree with:
He remarked in the video that “there is absolutely nothing that you can find out inside your own office so you have to leave it!” Steve claimed that this was a lesson that business in Silicon Valley needed to learn the hard way. Now at Ziften we make sure that we visit our potential customers and clients on a weekly basis. Our company is young but the essential execs and I know that we have to understand and be sensible about the market and reflect this in our company design. When we know exactly what the marketplace needs we can actually include worth.
We constantly put our customers first and continue to listen to them. In the video Steve discusses how tough it is for business owners to listen to their customers instead of trying to force their perspective on the marketplace. What we also do at Ziften is to encourage our individuals to listen before speaking. When we are speaking with our prospects and customers we need to comprehend that they care a lot more about how we can solve their issues rather than pay attention to how clever we are.
Steve makes another interesting point in the video when he speaks about how development is perceived in the United States compared to the remainder of the world. The thinking in the U.S.A is right when it pertains to our attitudes to failing. Any person is encouraged to learn from failure, and these will turn these individuals into skilled executives who can really affect and include a lot of worth to a new business. It is necessary that there ought to be no fear of failure due to the fact that this will stifle innovation.
I constantly persuade individuals that work for us to take risks without any fear of a comeback. I strongly believe that this is forging us closer to our goal of closing the space between enterprise customer security and security technology and we are arriving quickly. This is a substantial change and we are actually close to our goal.